FAQ

The process is broken down into three overarching phases. The first phase is discovery, where we learn about your product idea, business goals, industry competitors, and end users. We then move into the design phase, where we follow a user-centered design process to reach a final design. The designs are then handed off to the development team for the third and final phase. They will implement the design through code, make any needed adjustments, and help you launch.

We handle many different types of projects, and the stages will depend on what your needs are: simple updates, redesigns, “I have an idea but I’m not sure how to get it done,” and “I know exactly what I want.”

• Discovery workshop (Typically 2-8 hrs)
• Design (Typically 1-8 weeks)
• Development (Typically 1- 16 weeks)
• QA testing (1-2 weeks)

The timeline varies depending on the project and scope. The best way to find this out is simply to talk to us!

Our mission is to not only design and develop beautiful digital products for your team but to also meet and exceed your business goals.

“User experience design” is a design methodology that focuses on the end user of your product all throughout the design phase. By utilizing extensive user research, best practices in design, and behavioral psychology, we design digital products that are intuitive, useful, and beautiful.

The design process can change depending on the stage of your product. At a high level, we follow a user-centered design process, starting with brand discovery calls with your team to get to know your business goals. We then move on to user research, and finally to high fidelity design, prototyping, and usability testing.

Figma, as they themselves put it, is a “collaborative interface design tool.” It’s the place where we will build the visual look of your project. You will have access to this same space, allowing you to see every single page, feature, and functionality as it is designed and added to the overall look of the project. We use this tool so that you have 100% transparency into our design process, and you can see exactly what your product will look like once we start to build it. What is in Figma is what we build. If it isn’t in there, we won’t build it, so if you see something missing or not right, be sure to speak up! It will only help the process go more smoothly.

The development phase is where we build your project. First, we have weekly check-in meetings to ensure we are on the same page. We may need to discuss functionalities and design updates, and you’ll get a look at where your project is in development. Second, we invite you to look at pages step by step and give us feedback on the look and functionalities, such as if they are fully integrated. Third, once all the pages are built to specs, we go through a testing phase, and towards the end of this phase, we invite you to test your product to ensure that it works and performs as expected. Fourth, it’s time for launch — the day you show the world your site/app. Fifth and last, maintenance is where we improve, update, and fix your site on an ongoing basis.

The design is made as a visual aid for you to see the face of your project. Once you agree on the final layout, the functionality behind the visual interface is built. When we work on your site, we deploy a team that works together to ensure your vision not only looks but functions in a manner that you need. Your team typically consists of a Project Manager, a UI/UX Designer, 1-3 Software Engineers, and a QA Technician.

Your app is officially “done” when we launch. In reality, your site is never fully complete, as it is really a process and should always be treated as such. We accept feedback for 6 weeks after launch and will fix what is in the project scope, and will provide estimates for updates that are not in scope.