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Tips to Launch a Profitable EdTech in 2023

EdTech is no longer a new term that confuses people but has become a part of life for the majority population. EdTech is now an exciting market that has the potential to transform education. It can help students learn faster and more efficiently, while also making teachers’ jobs easier.

Before we start, let us first understand what is EDTECH Application.

The word edtech is derived as a combination of two words- Education & Technology. It is the practice of combining IT resources to revolutionize the way of teaching and learning. Gone are the times when teaching and learning required the presence of both parties under the same roof. But with the edtech application, any place can be a classroom.

So you think your idea can bring a revolution in online learning methods and help learners achieve their educational goals? Make sure that the world knows about it. However, there are many challenges in building an EdTech product that will succeed in the market. In this post we’ll discuss some tips on how you can build a profitable edtech product by following these steps:

Product Roadmap

A product roadmap is a plan for the development of a software product. It is a high-level plan that describes the evolution of a product over time, and it should be documented and communicated to all stakeholders. The most important component of your roadmap is your objective statement: what do you want to achieve with this project?

Before you start with edtech app development, you have to start with an effective edtech product roadmap to identify strategic goals or objectives. Increased user adoption is one of the common goals. Once these are set, they can serve as reference points when reviewing other aspects of your plan like scope and milestones along the way to completion.

Start with the Customer Journey

You should start by defining your customer journey. A customer journey is a process of interaction between a customer and a company, which includes all the touchpoints in between. It’s important to understand that it is not just about what you sell but also how people interact with each other before they buy something.

A touchpoint map helps you quickly see how customers move through this process by showing where they are at any given point in time as well as where they’ve been previously so that you can plan accordingly for future interactions with them (or even potential ones). The touchpoint map should be based on their needs and behaviors so that when there is an opportunity for them to buy something from us again, we know exactly what needs solving first—and then we have our best shot at making money off those purchases!

Determine which phase(s) of education you want to be in

In order to determine which phase(s) of education you want to be in, ask yourself the following questions:

  • How will they learn? (e.g., online, offline)
  • Who am I trying to reach with this product or service?

Target the right audience

You need to target the right audience. The right audience is the one that will pay for your product. For example, if you’re building a social media app for children, you should focus on parents who have children who are around the age of 12 or younger. You can use surveys and/or social media platforms like Facebook or Instagram to understand what kind of content parents want their kids exposed to and how much money they’re willing to spend on it.

Understand your market segment and develop a scalable product

You can’t build an edtech product that’s going to be successful if you don’t understand your market segment. The first step in creating a profitable educational technology company is understanding who it is and what problems they’re going through.

In order for your product or service to be successful, there needs to be some kind of problem resolved by its solution. If no one has this problem or needs your solution, then it won’t matter how great the product is—you’ll just end up wasting your time building something nobody wants or needs.

When thinking about how we can scale our products so that they appeal more broadly and offer value at scale, we need to look no further than Google: They’ve been able to grow organically without needing external funding because they understood their market segments early on and developed products accordingly. Right from audience targeting to receiving feedback from beta testing, it helps settle down everything without major chaos. However, remember changes are an inevitable part even after months of careful consideration. Minor tweaks here & there are to be dealt with care.

Build a Minimum Viable Product (MVP)

A Minimum Viable Product (MVP) is a version of your product that you can launch and test in the market. It’s not just a prototype, but it also needs to be a minimum viable product.

In short: MVPs are the smallest versions of your product that satisfy all requirements for launching in the market. It has all the features you need to solve a problem for users and provide value for them.

The benefits of MVP are a never-ending list, starting with the fact that it improves time-to-market by reducing risk. When you have an MVP ready to go, it will give you more flexibility in terms of when exactly you need to launch and if there are any problems or issues with your initial iterations. This saves both money on development costs as well as time spent figuring out how things could be improved upon before moving forward with another round or two worth investing in. Results have proved that it helps reduce risks associated with early-stage startups – by creating an initial release that satisfies basic needs without going overboard or doing too much, founders & developers can get feedback from customers quickly so they know what direction they should take next instead having nothing but guesses about how customers will react once something new comes out.

Minimize app size and data consumption

  • Minimize app size and data consumption.
  • Use a lightweight framework.
  • Use a lightweight database (for example, use PostgreSQL instead of MySQL).
  • Use a lightweight programming language (e.g., JavaScript rather than C++ or Java).

For successful adoption, EdTech should focus on easy user experience and provide the best content.

There are a few key considerations that can help you build an EdTech product that is easy to use, provides the best content, and will be successful with your users.

  • Focus on ease of use: Don’t overcomplicate things by adding too many features or functions that are hard for people to find or understand how they work. This can lead to frustration and disengagement among customers who may not even want those extra features in the first place!
  • Provide the best content possible: This means providing relevant information at all times (without interrupting users’ workflow), so they don’t have any reason not to put your app up against competitors’ offerings because their own product offers more value than yours does — especially if you’re charging high fees per month as Netflix does. If this sounds like a lot then maybe it’s time for some serious rethinking about why this type of business model works best instead.


If you are looking to create an EdTech product, remember that it is not just about the technology. It’s also about the experience of using your app and how it solves real problems for users. We believe in creating products that truly solve problems for learners by providing them with useful information, access to resources, and guidance from experts within their field. We hope this blog post has given you some guidance on how to build a successful EdTech product!

As your developer, we understand that your app idea is your baby. We not only help you to grow it but we partner with you to nurture it right. We present you with everything you might think about for your edtech app- right from the market launch to the security protocols to prevent customer data. We jot down your goals and assist you with refining them to achieve more profits and represent yourself better. At Black Widow Tech, we walk through the process with you to assure the creation of an application that aligns with your vision and the end user’s need.

While you got a clear idea about how to go ahead with building a profitable edtech application, what are you waiting for? Pick up your phone and give us a call. Let us be your partner in bringing knowledge closer to the learners. Without a doubt, Black Widow Tech is your right pick for edtech app development services!